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These days most Australians use the internet to find the things that we need. Fewer and fewer people use the old telephone book, and we don't like radio and television trying to beat us into submission by screaming about their never to be repeated sales. Search Engine marketing through SEO is a completely different form of advertising because we get to request the ads that we want to see. If we want something, we just 'Google it'.
Most people think Googles business is to be a search engine; to assisting people by referring them to useful and informative websites. Googles business is selling advertising. Products like the search engine are merely to attract us. Have you ever wondered why Google produces the greatest software in the world, like the search engine, Google Earth, iGoogle and Gmail, and then they just give it away for free? Google is marketing to you through all of these products, similar to free to air television. The programs are just to attract us to watch the advertising. However the advertisements are much more subtle and a lot less obvious to 'viewers'.
When you 'Google' something there are three significantly different sets of results provided. The 'Organic' results, Google Places and the 'sponsored links'. Adwords Sponsored links are for businesses that 'Pay per Click', and these results are shown down the right hand side of the page, and often occupy the top three positions. Organic results come up on the left, and are selected by the search engines algorithm. So paying per click is a bit like hiring a ring side seat, and being in the organic results is more like actually being a part of the show. So this begs the question;
How does Google choose websites that feature in the organic search results?
The Google search algorithm is quite likely to be the most complex equation of all time. It is continually modified, by the Google geniuses, contributing from all over the world...these changes are followed closely by SEO internet markeing companies. The best way to briefly describe the algorithm is to say that it is designed to select mature websites that feature a lot of original and informative, up to date and well organised information, as well as a strong Link Profile...
Google likes to refer websites that are well 'linked' with other websites of a similar nature. The concept is that when you use Google you find not only what you are searching for, but also websites that provide many useful links to and from sites with related subjects. For example if you want to buy a pet, like a puppy...the puppy breeders website should feature useful links to dog grooming, pet shops, pet accessories; or perhaps you found the breeders website from a reciprocal link on one of these sites back to the breeder. So when you use Google it will refer websites that continually serve up other useful websites of a similar nature.
Another use for linking is if you come across a reference you are not familiar with, or would like to know more about it, that reference would be linked to another similar resource, so you can quickly follow that link for an alternative and often more vast source of information. Links from articles and blogs are powerful as they are considered an honest and reliable source.
The Google algorithm is eagerly followed by the internet marketing community known as Webmasters, or search engine optimizers; SEO's in short. Webmasters follow the updates and apply Googles latest wishes to their customer's websites, to keep them up in the top of the organic search results. If you have a website in the top of Google results, and don't know why, it is because you have done it naturally. You will have been around a long time, and will have lots of useful and organised information on your website. So much so, that without you even knowing, people will have linked to your information.
On the internet, links are traded for Knowledge. If you provide original, informative knowledge then people will link to you. Google rewards websites that have lots of inbound links, by featuring them in the top of the search engine results. This is why you will find that you receive much higher quality information when selecting websites from the organic results on the left of the page, compared with the paying advertisers on the right.
An internet marketing or SEO campaign should carefully replicate the natural process that a website would normally take many years to achieve, and do it in just a few months or a year, or more. Other than building and organizing information properly in both the human's view, and in the code, internet marketer's will build your 'link profile' at a pace that is bearable to the website. If links are built too quickly, or links are too powerful too early, this will look unnatural to Google, and the website may be penalized, rather than rewarded. Read more about Google Search Optimisation.
A Natural process is that after a business first builds a website it first joins local directories. This is the first stage in a websites evolution of its Link Profile. These are low powered links, so the new site can bear many of them. An SEO internet marketing company should know the right directories to join at the fastest possible rate. More about website optimization campaign packages.
Following the natural progression, once the website begins to mature in its age and content, it will accept links from others within its industry. These are typically suppliers, distributors or area partners etc. A Webmaster will connect you with other websites of a similar nature, or even donate links from his/her own network; contributing to your Link Profile and building what is known as your Page Rank.
While many search marketing campaigns are still relatively straight forward today, the growing popularity will make them much more complex and expensive over the next 2 - 5 years. The smart business owners are competing for those front page positions right now. Optimax is the right decision for choosing an SEO company. Follow the link if you have any questions about working with Optimax website optimisation SEO company in Brisbane.
Before designing a website you should find out what your most popular search queries are, and then build the web-pages based on those queries. Building a website first, then trying to fit it into an SEO internet marketing campaign is more difficult.