What we do
Built for How Search Actually Works Today
For the first few years of Optimax, SEO was the core of everything we did. Our clients ranked well, organic traffic grew, and for a long time that was sufficient to move the needle for most businesses. Then 2024 changed the landscape in ways that were difficult to ignore.
Google’s rollout of AI Overviews fundamentally altered how search results are presented. For a growing number of queries, users now receive a generated summary at the top of the page, pulling from multiple sources and delivering an answer directly without requiring a click through to any individual website. At the same time, tools like ChatGPT and Perplexity began capturing a measurable share of the research and discovery behaviour that had previously belonged entirely to Google. Organic search rankings alone could no longer be relied upon as a primary growth channel.
We recognised this early and rebuilt our service offering around it. On the search side, we developed a GEO (Generative Engine Optimisation) practice focused on structuring and positioning client content to appear within AI-generated results across Google AI Overviews, ChatGPT, and Perplexity. On the paid side, we expanded our Google Ads capability significantly, adding dedicated PPC specialists and tightening our approach to campaign structure, bidding strategy, and conversion tracking.
The result is an agency that covers the full picture of how customers find businesses online today. SEO remains part of what we do and always will be. It is simply no longer the only thing we do.
Services
Our Practise Expertise
Our services cover the full range of digital marketing disciplines, tailored to your business goals and budget. Whether you need a comprehensive strategy or targeted support in specific areas, we work with you to identify the right mix.
Google Ads / PPC
Targeted paid search campaigns built to generate leads and sales, not just clicks. We handle keyword research, ad copy, bidding strategy, and ongoing optimisation to ensure your budget is working as efficiently as possible.
AI SEO / GEO
Our AI SEO and Generative Engine Optimisation (GEO) service ensures your content is structured and positioned to appear in these new search formats — not just traditional rankings.
Social Media Ads
Paid campaigns across Facebook, Instagram, and LinkedIn, built around your target audience rather than broad demographics driving consistent lead flow from social channels.
Website Design
A well-run ad campaign needs a website that converts. We design and build fast, functional websites optimised for user experience and search performance
Local SEO
Our Local SEO service ensures your business appears prominently when nearby customers are actively searching for what you offer.
CRO
We focuses on what happens after a visitor arrives. Identifying what changes will improve the rate at which visits convert into leads or sales.
See What's Holding Your Business Back Online
We’ll review your current digital presence and show you exactly where the gaps are — at no cost. Walk away with a clear picture of what’s working, what isn’t, and where the biggest opportunities lie.