ABOUT US
Grown From the Same Challenges Our Clients Face
Joanna Scott did not start Optimax because she wanted to run an agency. She started it because she watched good businesses struggle online for the wrong reasons.
After years working inside marketing departments and consulting for firms across Sydney, she kept seeing the same pattern. A dentist with a strong reputation but an invisible website. A law firm spending thousands on Google Ads with nothing to show for it. A trades business losing ground to competitors half their size simply because those competitors had figured out local search.
The problem was rarely the business itself. It was the lack of a clear, technically sound strategy behind their digital presence.
Optimax was founded in 2021 to fix exactly that. Built around a core team of paid media specialists and SEO strategists, the agency focuses on the channels that drive measurable growth for small businesses and professional services firms — Google Ads, AI-powered SEO, Local SEO, paid social, and conversion rate optimisation.
Today, Joanna leads a team that manages over $500K in annual Google Ads spend across clients in legal, medical, trade, and professional services sectors throughout Australia.
Why choose us
The Way We Think About Client Work
Every engagement starts with a straightforward conversation about where your business currently stands online and where you want it to go. From there, we build a strategy around your specific market and customer base, not a packaged service adapted to fit.
We are direct about what is working and what is not. Clients receive clear, regular reporting on campaign performance, and our team is accessible throughout the engagement for questions, reviews, or changes. There is no account management layer between you and the people actually doing the work.
We do not use tactics that trade short-term visibility for long-term risk. Everything we do is aligned with Google’s best practice guidelines and reviewed against your brand before it goes live. If a campaign is underperforming, we say so and adjust quickly.
The businesses we work best with are the ones that want to understand their digital marketing, not just outsource it.
OUR TEAM
Meet Our Exceptional Team
With deep experience across SEO, paid advertising, and content strategy, our team brings a practical, results-focused approach to every campaign.
William So
Tech Adviser
Joanna Scott
Co-Founder
Daniella Copper
Co-Founder
See What's Holding Your Business Back Online
We’ll review your current digital presence and show you exactly where the gaps are at no cost. Walk away with a clear picture of what’s working, what isn’t, and where the biggest opportunities lie.