Optimax

Digital Performance Agency

Optimax

Digital Performance Agency

Year: 2026

The Water Cost of AI: Why Data Centres Need Smarter Water Management

Artificial intelligence has become the defining technology story of the decade, and most of the attention has landed on its electricity demand. Power-hungry GPUs, sprawling server farms and the race to build ever-larger training clusters have made energy consumption the headline concern for anyone tracking AI’s environmental footprint. But there is a second resource being […]

SAP and Power BI Integration in Australia: Rare Expertise, Real Results

SAP ECC is the backbone of data management for a significant number of large Australian organisations, particularly in mining, manufacturing, resources, and utilities. It is also one of the most complex systems to extract data from. SAP’s proprietary data structures, transaction codes, and connector ecosystem create a specialised integration challenge that most Power BI developers […]

Caught on Camera in WA: What the New Safety Cameras Mean for Drivers in 2026 (And Who to Call)

Western Australia’s roads look different now. Since early 2025, a network of AI-powered safety cameras has been scanning Perth’s streets and regional highways, picking up drivers who speed, skip the seatbelt, or reach for their phone behind the wheel. If you’ve already received a fine or a notice from one of these cameras, you are […]

Top Employer of Record Companies in Australia: A Comprehensive Review

If you’re looking to expand your team internationally without the headache of setting up legal entities in multiple countries, you’ve probably come across the term Employer of Record. The concept sounds straightforward enough: an EOR becomes the legal employer of your overseas staff whilst you maintain day-to-day management and control. But as with most things […]

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