Digital Performance Agency
Digital Performance Agency
Artificial intelligence has become the defining technology story of the decade, and most of the attention has landed on its electricity demand. Power-hungry GPUs, sprawling server farms and the race to build ever-larger training clusters have made energy consumption the headline concern for anyone tracking AI’s environmental footprint. But there is a second resource being […]
Western Australia’s roads look different now. Since early 2025, a network of AI-powered safety cameras has been scanning Perth’s streets and regional highways, picking up drivers who speed, skip the seatbelt, or reach for their phone behind the wheel. If you’ve already received a fine or a notice from one of these cameras, you are […]
The tech world spent the last few years obsessed with the biggest possible numbers. Every time a new model dropped, the first thing we looked for was how many billions or trillions of parameters it had under the bonnet. There was a genuine sense that if we simply threw enough GPUs and data at the […]
