Optimax

Digital Performance Agency

Optimax

Digital Performance Agency

Month: July 2026

The Water Cost of the AI Boom: What Water-Intensive Industries Should Consider

Artificial intelligence has been framed almost entirely as an energy story. Headlines track electricity demand, grid strain and the carbon footprint of training ever-larger models. Water has stayed in the background, despite being just as central to how these systems run. Every large language model query, every training cycle, every hyperscale data centre humming in […]

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