Recently, there was a leak of confidential information regarding Yandex, one of the largest search engines in Russia, and its ranking factors. This leak has generated a lot of buzz within the SEO community, as it provides valuable insights into how Yandex’s algorithm works and what factors are most important for ranking well on the platform. In this blog post, we’ll take a closer look at the leaked information and what it means for website owners and digital marketers.

One of the key takeaways from the leak is that Yandex places a heavy emphasis on the user experience. This is evident from the ranking factors that have been revealed, which include things like website load speed, mobile responsiveness, and the overall quality of the user interface. These factors are not surprising, as search engines like Yandex are constantly striving to provide the best possible experience for their users.

Another important factor for ranking well on Yandex is the relevance and quality of the content on a website. This includes things like keyword usage, the length of the content, and the overall readability of the text. The leak also suggests that Yandex values unique and original content, which is another indication of the importance of providing a high-quality user experience.

The leaked information also reveals that Yandex places a significant amount of weight on inbound links from other websites. This includes both the number of links and the quality of the links, as well as the relevancy of the linking websites. This highlights the importance of building a strong link profile for your website, as well as the importance of having high-quality, relevant content that other websites will want to link to.

Another important factor for ranking well on Yandex is the use of structured data and schema markup. This includes things like using schema to mark up product listings, reviews, and other types of content, as well as using structured data to provide information about the organization behind the website. This information can help search engines better understand the content on a website and improve the overall user experience.

One interesting aspect of the leaked information is that Yandex appears to place a high value on social signals, such as the number of likes, shares, and comments on a website’s content. This is significant because it suggests that social media is becoming an increasingly important part of the SEO landscape, and that website owners and digital marketers need to pay close attention to their social media presence if they want to rank well on Yandex and other search engines.

In conclusion, the recent leak of Yandex’s ranking factors provides valuable insights into how the search engine’s algorithm works and what factors are most important for ranking well. It is clear that Yandex places a heavy emphasis on the user experience, including website load speed, mobile responsiveness, and the quality of the content. Additionally, the leak highlights the importance of building a strong link profile, using structured data and schema markup, and paying attention to social signals. These insights are valuable for website owners and digital marketers who want to improve their search engine rankings and drive more traffic to their websites.

If you would like to know more about this data leak, have a look at this video: